07
Footprint — use of funds
Capital is deployment capital. Preseed buys Greece distribution; seed buys U.S. distribution. The loyalty engine, Android apps, Stripe, and legal pages already ship.
Preseed — $150K (Greece)
| Use | Amount | Notes |
|---|---|---|
| Greece sales & marketing | $55,000 | Local outreach, content, paid social, beachheads |
| Customer success / onboarding | $25,000 | Play/store support, demos, first Enterprise |
| Ops / messaging / infra buffer | $20,000 | Variable cost as check-ins scale |
| Cash runway | $50,000 | Lean burn while revenue ramps |
| Total | $150,000 |
Seed — $350K (United States)
| Use | Amount | Notes |
|---|---|---|
| U.S. GTM hire(s) & sales ops | $140,000 | First seller / BD; tools; beachhead travel |
| U.S. marketing & partnerships | $90,000 | Coffee, fitness, hospitality campaigns |
| Localization / payments / support | $40,000 | Billing polish, support hours, compliance hygiene |
| Cash runway | $80,000 | Bridge to U.S. ARR contribution |
| Total | $350,000 |