08
Market validation
Core SAM is the venue pool Jellin can sell into. Median scenario: 5% of Greece and 1.5% of the United States. Counts rounded from public sources in Reference; planning estimates labeled.
Greece — core SAM
| Vertical | Establishments | Basis |
|---|---|---|
| Cafés & coffee | ~25,000 | Dashmote Greece outlet database |
| Hotels | 10,104 | Hellenic Chamber of Hotels / ITEP 2024 |
| Fitness (planning) | ~2,500 – 3,000 | Business overview band |
| Apparel (planning) | ~15,000 | Business overview band; PwC retail context |
| Shopping centres | ~17 – 30 | PwC / Lamda organised retail |
| Core SAM (mid) | ~52,900 | 5% → ~2,640 paying accounts |
United States — core SAM
| Vertical | Establishments | Basis |
|---|---|---|
| Branded coffee | 42,773 | World Coffee Portal — Project Café USA 2025 |
| Hotels | ~64,000 | AHLA testimony, Feb 2025 |
| Health clubs & studios | 55,294 | Health & Fitness Association, May 2024 |
| Clothing stores | 121,610 | U.S. Census Economic Census 2022 |
| Shopping malls | ~1,150 | Industry mall counts (2024) |
| Core SAM | ~284,800 | 1.5% → ~4,270 paying accounts |
Software category context
U.S. loyalty management ≈ $1.34B in 2025 (IMARC). Global SMB loyalty software ≈ $2.8B in 2025 (Dataintelo). Jellin list prices sit in the published SMB SaaS band.
Venue counts ≠ buyers tomorrow. Penetration is a planning assumption. Primary links: Reference.