04
The bet
Jellin’s differentiators are how you enter the loyalty TAM where incumbents can only sell another app or another plastic card — then expand café-to-network without a download ceiling.
Prove paid adoption in Greece at median 5% of core SAM; then deploy the same product into the U.S. venue base at 1.5%.
Point-to-point differentiators
| Point | Incumbents | Jellin |
|---|---|---|
| Product | App installs, cards, heavy CRM | Zero-barrier loyalty + partner networks |
| Enrollment | Forms, passwords, downloads | Phone or email in seconds |
| Rewards | Opaque point banks | Counting · instant · sweepstake coupons |
| Delivery | App-only | SMS · email QR · optional app |
| Scale | One brand silo | Groups + invited partner operators |
| Data | Profile harvesting | Minimal fields — trust as wedge |
~53K
Greece core SAM
Cite-backed venue pool — cafés, hotels, fitness, apparel, malls.
~285K
U.S. core SAM
Coffee, hotels, fitness, apparel, malls — same product motion.
5% / 1.5%
Median penetration
Greece then United States — staged deployment thesis.
$150K→$350K
Seed ladder
Preseed Greece · Seed U.S. — capital for distribution, not a rewrite.